El Rey Cooked Meats
6190 Bermuda Drive
Ferguson, MO 63135




   El Rey – award winner since 1931

El Rey was first used as a brand name for chili and sliced beef and gravy by General Meat Company, a St. Louis based beef slaughtering facility.  General Meat Company was founded in 1931 by Irving J. Reinhardt, a native of St. Louis, who operated the company for 37 years.  General Meat was originally located on North Broadway in St. Louis, Missouri.  It later moved to 2620 Elliott Avenue in the old Butchertown District of North St. Louis City.  Due to the exodus of beef slaughtering in St. Louis in the late 1960s, General Meat was liquidated, and out of this emerged the newly formed El Rey Meat Company, a partnership founded by Joseph A. Frisella and Irving’s brother, Hadley Reinhardt  in 1968.  El Rey Meat Company, Inc. was founded, and remains a thriving business, utilizing the original formulas from the 1930’s.  Joseph’s son, Joseph R. Frisella owns and operates the business today, 44 years after his father opened the doors at 6190 Bermuda Drive in Ferguson, MO.  Joseph R. Frisella's younger cousin Dominic Frisella is currently working with him as Vice President.

   Some Photos From Our Scrapbook
Reinhardt Meat Company
Precursor to General Meat Company
  Inside Reinhardt Meat Company
El Rey Soccer Team circa 1940
pictured at Sportsman's Park
Robert C. Corbett (Bob)
El Rey Soccer MVP

Quality, Innovation
and Relationships
 The Hometown Difference



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